Quantificational linguistic characteristics in English adverting discourses

Abstract

The study of evaluative language in general and the realizations of the Quantification subsystem in Graduation category of the Appraisal Framework according to Martin and White’ appraisal theory (2005) is very important for many fields, especially in advertising discourse. Research results show that English advertising discourses have more Quantification of Number than Mass and Extent. It is the basis for businesses and copywriters to have useful references for future advertising discourses to attract more customers and sell more products.