Pragmatic strategies in propaganda slogans

Abstract

Slogans play an important and decisive role in propaganda. Slogans provide people with essential information that can persuade them and change their behavior in a better manner. A concise and rememberant slogan has a great effect its audience, especially on their behavior, socio- psychology and even their set of ethically social thinking. It also aims at changing their cognition into positive actions to build up a good society. Designed qualitatively with a combination of descriptive and ducumentary analysis, this study hopefully provides suggestions for pragmatic strategies in propaganda slogans in Vietnamese context. The paper is also considered as a useful material for the researching, teaching and learning of language, especially language on mass media in general and on propaganda slogans in particular.