The characteristics of online advertising language on Facebook

Abstract

Online advertising is a form of marketing where sellers can convey messages about their products and services to consumers in the fastest way. Compared with the traditional advertising forms, online advertising is quite popular in Vietnam today. The article surveys and analyzes 115 advertising items/statuses about fashion, food, technology, etc. on Facebook in Vietnam to find out the characteristics of the advertising language of these products, thereby indicating which advertising language is most effective and attracts the most customers.