Conceptual metaphor COMMERCE IS AN ANIMAL in Vietnamese and English commercial news discourse

Abstract

This article explores the conceptual metaphor "COMMERCE IS AN ANIMAL" in Vietnamese and English commercial news discourse to compare and contrast the low-level metaphors, the quantity of metaphorical statements, metaphorical expressions and their frequencies, as well as the mapping mechanisms and the mindset of both Vietnamese and American communities. Cultural differences and geographical features are utilized to explain the variances in constructing these metaphors.