Linguistic features in environmental protection slogans

Abstract

This study focuses on analyzing notable structural features of environmental protection slogans based on a dataset of 295 slogans collected from online platforms. The results show that slogans play a crucial role in raising awareness and promoting environmental protection actions. With their brevity, conciseness, and memorability, slogans serve not only as messages but also as powerful communication tools that widely resonate within society. The use of simple sentence structures, particularly abbreviated forms, makes these messages easily accessible and highly impactful to the public..