On the structural features of Vietnam TV program names

Abstract

TV shows are also the product of a production process. For a program, the first thing we usually approach is its name, not content. Therefore, it can be said that the name is an extremely important part in attracting customers' attention to the products. This is why the naming of each program always receives great attention and investment of the producers. This article initially surveys and describes the linguistic features of the current Vietnamese-based TV program names.