Characteristics of words in food supplement advertising discourse on facebook

Abstract

Words in the  food supplement advertising discourse on Facebook contribute to expressing the register characteristics of the discourse. They have both the common features of the language of social networks and their own characteristics. Depending on the use of the product and the marketing strategy of the brand, the food supplement advertising discourse has different uses words to promote persuasion, to increase the ability to grasp and remember information. The article surveys 586 discourses of eight food  supplement brands to initially clarify the characteristics words which will be used a basis for analyzing  food supplement advertising discourses on Facebook.